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Rivian’s Gambit for Full Autonomy: why this signal is getting harder to ignore

I’m sitting in a Rivian R1S SUV as it drives itself down the leafy streets of Palo Alto, Calif. What makes this worth following is that the signal is getting stronger without being fully settled yet.

I’m sitting in a Rivian R1S SUV as it drives itself down the leafy streets of Palo Alto, Calif. , through areas crowded with touchstones of tech history. The useful part sits in the context, the practical impact, and what readers can use to decide the next step.

Rivian’s Gambit for Full Autonomy: why this signal is getting harder to ignore

I’m sitting in a Rivian R1S SUV as it drives itself down the leafy streets of Palo Alto, Calif. , through areas crowded with touchstones of tech history.

What happened

We cruise near the landmark HP Garage , the one-car workshop where Hewlett-Packard, and, arguably, Silicon Valley , was founded in 1939. I skirt Stanford University, where a team led by computer science professor Sebastian Thrun won a US $2 million DARPA Grand Challenge in 2005. The team’s Volkswagen SUV, named Stanley, became the world’s first vehicle to navigate a grueling 212-kilometer Mojave Desert course with no human intervention.

Where the sources line up

This Rivian might look like any other electric SUV in this affluent town, with its concentration of tech bros, venture capital, and startups. But inside this boxy EV is something special: an Autonomy+ system that will allow owners to enter an address, sit back, and let the vehicle drive to any mapped destination in the U. S. and Canada. This point-to-point system is one of the most advanced semiautonomous-driving systems coming to market. It is also a precursor of the company’s bid to make self-driving cars a reality, for robotaxis and—eventually—for everyday car buyers.

Practical impact for readers

So here I am, 21 years after that DARPA challenge, riding shotgun in Stanley’s vastly more advanced descendant. Rivian’s Autonomy+ is intended to operate seamlessly on suburban streets like these, sensing and responding to traffic lights, crosswalks, and stop signs. That point-to-point system is set to debut on Rivian’s all-new R2 SUV by roughly the end of this year, and via over-the-air updates for its newest R1S and R1T models. Rivian says it will charge $49. 99 a month, or $2,500 up front, versus Tesla’s $99 per month for its rival system, which is somewhat misleadingly called Full Self-Driving (Supervised), or FSD. Mercedes , meanwhile, plans to charge $3,950 for a three-year subscription for the forthcoming MB.

Who should pay attention now

Video released by Rivian shows the company’s R1 SUV being driven on a variety of urban and rural roads, according to the company. Rivian plans to introduce this self-driving system to compete with Tesla’s offering before the end of 2026. Rivian. The next step is to see whether the current signals harden into a durable change or fade as a short-lived experiment. That is why the useful reading move is not to stop at the headline, but to compare the promise, the workflow change, and the likely cost before deciding anything.

What is still unclear

Impressive as it is, Autonomy+ is only a Level 2+ system in the classification system established by the Society of Automotive Engineers. Level 2+ means that a human driver must pay full attention and be ready to retake control at any moment. Rivian, along with a horde of deep-pocketed rivals, is aggressively working toward more impressive (and potentially lucrative) levels of autonomy. At Level 3, drivers could “check out” behind the wheel for limited periods, to scroll through emails or watch a movie—but not to sleep.

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