Here’s how much Apple’s iPhone lineup costs after the latest price hike

Apple announced its new high-end iPhones at its Surprise and Shine event on Wednesday. If you’ve been paying close attention, then one major announcement wasn’t a surprise: the price increases.

What happened

The new iPhones that Apple introduced are more expensive than the models they replaced. And even the old ones all cost more too. This is still a developing thread, so the useful part is knowing which source signals are hardening and which ones still need caution. With devices, practical impact usually shows up in battery life, heat, stability, and long-term usability rather than in a few flashy headline numbers.

Where the sources line up

Back in June, Apple raised prices for Macs and iPads , but did not change iPhone prices. The thought was that the company would wait until the new iPhone release to raise prices. And that, they did–the increases for the new Pro models range from $1,199 for the 256GB iPhone 18 Pro to $2,499 for the 2TB iPhone 18 Pro Max. Here’s a look at the new pricing and how they differ from the models they replace.

Practical impact for readers

Basically, every iPhone now costs $100 more at the starting price and significantly more than that when you get into higher storage tiers. For example, Apple is charging iPhone 18 Pro Max buyers a whopping $599 more to jump to 2TB of storage. Even the iPhone 16 costs more and the Plus, which previously started at $799, is gone from the lineup. The readers who should care most are the ones planning to replace a device, buy an accessory, or upgrade a work setup in the next few months. The next step is to see whether the current signals harden into a durable change or fade as a short-lived experiment.

Who should pay attention now

The price hikes even affect the models that weren’t updated today. The iPhone 17 now starts at $899 and the iPhone 17e jumped to $699. Those are pretty big price jumps that should mean the iPhone 18 and iPhone 18e coming next spring shouldn’t get another hike. But in this world of memory crunching, who knows? The next step is to see whether the current signals harden into a durable change or fade as a short-lived experiment. That is why the useful reading move is not to stop at the headline, but to compare the promise, the workflow change, and the likely cost before deciding anything.

What is still unclear

Roman is a Macworld Senior Editor with over 30 years of experience covering the tech industry, focusing on the Mac and other products in the Apple ecosystem. He is also the host of the Macworld Podcast. His career started at MacUser, where he received Apple certification as a repair technician (when Apple did that kind of thing). He's also worked for MacAddict, MacLife, and TechTV.

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