Beehiiv, a creator platform that has risen in popularity as an alternative to Substack, is increasing its prices — and many users aren’t happy. In a post explaining the increase , Beehiiv cofounder and CEO Tyler Denk says it will allow the company to “continue investing in our core platform experience.”.
What happened
In a post explaining the increase , Beehiiv cofounder and CEO Tyler Denk says it will allow the company to “continue investing in our core platform experience. This is still a developing thread, so the useful part is knowing which source signals are hardening and which ones still need caution. With devices, practical impact usually shows up in battery life, heat, stability, and long-term usability rather than in a few flashy headline numbers.
Where the sources line up
As part of the change , Beehiiv is changing the name of its midrange Scale plan to Lite, which has gone up by at least $10 per month depending on subscriber count. For someone with up to 10,000 subscribers, for example, Beehiiv will charge $139 / month instead of $109. Meanwhile, the Pro plan (formerly Max) will cost $239 / month for up to 10,000 subscribers, a jump from the previous $219 /month price. Creators with less than 2,500 subscribers can continue using Beehiiv for free.
Practical impact for readers
The price hike has several creators on social media reconsidering their decision to use the platform, which many have joined to avoid the 10 percent cut Substack takes from total subscription revenue. In a post on Bluesky, freelance journalist Tim Stevens expresses frustration with the changes to Beehiiv that he’s seen after switching to the platform earlier this year. “Since then, the sponsor choices and ad rates have tanked. ” Stevens writes. “Now, Beehiiv is hiking its fees 25%, making this an even less profitable endeavor.
Who should pay attention now
Matt Lombardo, who also recently moved his NFL news site Between the Hashmarks from Substack to Beehiiv, mentioned his issues with the change as well. “Beehiiv raising prices without yet offering video podcasts, a viable consistent growth engine on platform, or podcast ads is pretty frustrating to experience, as someone who enjoys the platform,” Lombardo writes on Threads .
What is still unclear
In a post on Reddit , Extra Points creator Matt Brown notes that while he believes Beehiiv is a “steal” compared to Substack, he acknowledges that this “really isn’t true for many other publishers,” especially for those who don’t charge a subscription fee for their work:. That is why the useful reading move is not to stop at the headline, but to compare the promise, the workflow change, and the likely cost before deciding anything.
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