Apple @ Work: Apple says MacBook Neo is pulling schools away from Windows and Chromebooks should be explained through that lens before any broad claim is made. Apple @ Work is exclusively brought to you by Mosyle , the only Apple Unified Platform. Apple’s latest earnings call included some K12 sales numbers around the MacBook Neo that are super interesting, considering how pricing is progressing in electronics. The piece keeps the context, impact, and follow-up signals in view so readers do not stop at the headline.
What happened
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Practical impact for readers
Apple’s latest earnings call included some K12 sales numbers around the MacBook Neo that are super interesting, considering how pricing is progressing in electronics. MacBook Neo is beginning to displace Windows and Chromebooks in K-12 in a rapid fashion. With devices, practical impact usually shows up in battery life, heat, stability, and long-term usability rather than in a few flashy headline numbers. The readers who should care most are the ones planning to replace a device, buy an accessory, or upgrade a work setup in the next few months.
Details worth verifying
About Apple @ Work: Bradley Chambers has been an Apple IT admin since 2009. Through his experience deploying and managing firewalls, switches, a mobile device management system, enterprise grade WiFi, 1000s of Macs, and 1000s of iPads, Bradley will highlight ways in which Apple IT managers deploy Apple devices, build networks to support them, train users, share stories from the trenches of IT management, and ways Apple could improve its products for IT departments.
Who should act or wait
Apple’s commentary highlighted some large district deployments moving to Neo Pinellas County Schools, one of the largest districts in Florida, which is moving its 25k students off Windows and onto MacBook Neo across its 18 high schools. In Washington, Peninsula School District 401 moved over its 8,000 students from Chromebooks to MacBook Neo. Midwest City-Del City School District in Oklahoma purchased more than 6,000 MacBook Neos to become an all-Apple district for students.
What is still unclear
The part of this that stood out most to me was that about half of MacBook Neo’s large purchases from US education institutions last quarter displaced Windows or Chromebook devices. That’s not replacing old MacBook Air fleets with Neos. This is districts switching from ChromeOS/Windows to the Mac. According to Apple, close to half of MacBook Neo’s large purchases by US education orgs last quarter replaced Windows or Chromebooks.
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