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A new dating app, Sonder, has a deliberately annoying sign-up process (and it’s working)

Sonder’s founders couldn’t bear to encounter one more dating app profile in which someone boldly declared that their most controversial opinion is that they like pineapple on pizza.

Emerging The topic has initial corroboration, but the newsroom is still waiting on stronger confirmation.
Reference image for: A new dating app, Sonder, has a deliberately annoying sign-up process (and it’s working)
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Sonder’s founders couldn’t bear to encounter one more dating app profile in which someone boldly declared that their most controversial opinion is that they like pineapple on pizza. “We didn’t learn that people are frustrated through user calls or interviews or any of that,” co-founder Mehedi Hassan told TechCrunch.

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What happened

Sonder’s founders couldn’t bear to encounter one more dating app profile in which someone boldly declared that their most controversial opinion is that they like pineapple on pizza.

Why it matters

“We didn’t learn that people are frustrated through user calls or interviews or any of that,” co-founder Mehedi Hassan told TechCrunch. “We learned that through our own experience — we’re just like, this can’t be it.”.

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What to watch next

This observation — that dating apps are a slot machine of misery — is about as unoriginal as bragging on Hinge that you were Time Magazine’s 2006 Person of the Year ( we all were !). So Hassan and three friends, all in their mid-twenties, set out to create an app that doesn’t suck.

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