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GTA 6 Ultimate Edition is selling more than Standard, says Take-Two CEO, despite the price controversy: 'The most avid consumers are the ones who are pre-ordering now'

What to watch next: The next question is whether the signal becomes a durable rollout, a pricing move, a product limitation, or a short update that fades after the news cycle.

Why it matters: The practical impact sits in workflow, cost, risk, or a buying decision; GTA 6 Ultimate Edition is selling more than Standard, says Take-Two CEO, despite the price controversy: 'The most avid consumers are the ones who are pre-ordering now' should be explained through that lens before any broad claim is made.

Reference image for: GTA 6 Ultimate Edition is selling more than Standard, says Take-Two CEO, despite the price controversy: 'The most avid consumers are the ones who are pre-ordering now'
Reference image from TechRadar. TechRadar

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What happened

Tech Radar Tech Radar Pro Tech Radar Gaming Open menu Close main menu TechRadar Game-changing stories US Edition Asia Singapore Europe Danmark Suomi Norge Sverige UK Italia Nederland België (Nederlands) France Deutschland España North America US (English) Canada México Australasia Australia New Zealand RSS w3. org/2000/svg"> View Profile Sign out Search Search TechRadar News Features Reviews How To Deals Switch 2 Tech Radar Get daily insight, inspiration and deals in your inbox. The source signal from TechRadar should be placed in context first: the timing, the confirmed detail, and the reason it belongs in today's technology queue. This section should establish the confirmed change before moving into interpretation.

Practical impact for readers

In a recent interview with CNBC (via IGN ), when asked whether the pre-order numbers could be equal across both versions, the CEO said the game's $99. 99 / £89. 99 Ultimate Edition, which features the base game and additional bonus content, is being pre-ordered by more fans than the $79. 99 / £69. 99 Standard Edition. The practical impact sits in workflow, cost, risk, or a buying decision; GTA 6 Ultimate Edition is selling more than Standard, says Take-Two CEO, despite the price controversy: 'The most avid consumers are the ones who are pre-ordering now' should be explained through that lens before any broad claim is made. This section should connect the report to reader workflow, spending, security, or product decisions.

Details worth verifying

"Actually, it is skewing more to the premium edition," Zelnick said, and suggested that it may be a result of die-hard fans pre-ordering it. "That might be a reflection of the fact that the most avid consumers are the ones who are pre-ordering now. The next question is whether the signal becomes a durable rollout, a pricing move, a product limitation, or a short update that fades after the news cycle. This section should keep only verifiable details and avoid repeating the same source phrasing.

Who should act or wait

We don't have the actual sales numbers at this time, but if what Zelnick said is accurate, it suggests the Ultimate Edition is performing extremely well despite the initial backlash from fans. For readers, the useful frame is evidence, affected users, remaining risk, and the next point worth checking before acting. This section should name the reader group that benefits from acting now or waiting for confirmation.

What is still unclear

We don't have the actual sales numbers at this time, but if what Zelnick said is accurate, it suggests the Ultimate Edition is performing extremely well despite the initial backlash from fans. A stronger article separates the source fact, the reader impact, and the follow-up question so the piece does not feel like a loose link summary. This section should close with the next signal worth checking, not another summary of the same fact.

Source notes