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News Devices Apr 1, 2026, 7:35 AM

Google making screen-less Fitbit band & here’s Steph Curry wearing it: why this signal is getting harder to ignore

According to Bloomberg , you will buy the “fitness band” and it will have “basic features” out of the box. A paid subscription, presumably Fitbit Premium, will be required for additional capabilities. It’s being developed “under the Fitbit brand.”.

Mai Linh AI and Workflow Editor
Emerging The topic has initial corroboration, but the newsroom is still waiting on stronger confirmation.
Reference image for: Google making screen-less Fitbit band & here’s Steph Curry wearing it: why this signal is getting harder to ignore
Reference image from 9to5Google. 9to5Google

According to Bloomberg , you will buy the “fitness band” and it will have “basic features” out of the box. A paid subscription, presumably Fitbit Premium, will be required for additional capabilities.

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What happened

According to Bloomberg , you will buy the “fitness band” and it will have “basic features” out of the box. A paid subscription, presumably Fitbit Premium, will be required for additional capabilities. It’s being developed “under the Fitbit brand.”.

Why it matters

View this post on Instagram Modern Fitbit trackers have all had displays. We have to go back to the Flex 2 in 2016 for a device that just had a series of circular indicator lights.

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What to watch next

Fitbit would be competing with Whoop by going screen-less. Today, the Inspire 3 is the cheapest tracker at $99.95.

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