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News Internet & Business Tech Apr 2, 2026, 7:50 PM
Emerging

Exclusive: Beehiiv expands into podcasting, taking aim at Patreon

Denk says Beehiiv already has thousands of users with podcasts hosted elsewhere, which is why it makes sense to bring the format in-house. Of course, the move signals Beehiiv’s continued efforts to turn its platform into an all-in-one platform for creators, challenging Patreon and Substack , both of which have long supported podcasts. This piece sits on 1 source layers, but the real value is showing why the story should not be skimmed past too quickly.

Denk says Beehiiv already has thousands of users with podcasts hosted elsewhere, which is why it makes sense to bring the format in-house. Of course, the move signals Beehiiv’s continued efforts to turn its platform into an all-in-one platform for creators, challenging Patreon and Substack , both of which have long supported podcasts. The signal is strong enough to deserve attention, but it still needs to be read as something developing rather than fully settled.

Quang Huy Devices and Digital Infrastructure Editor
Emerging The topic has initial corroboration, but the newsroom is still waiting on stronger confirmation.
Reference image for: Exclusive: Beehiiv expands into podcasting, taking aim at Patreon
Reference image from TechCrunch. TechCrunch

Denk says Beehiiv already has thousands of users with podcasts hosted elsewhere, which is why it makes sense to bring the format in-house. Of course, the move signals Beehiiv’s continued efforts to turn its platform into an all-in-one platform for creators, challenging Patreon and Substack , both of which have long supported podcasts. The push into podcasting builds on the company’s recent launch of a suite of creator-focused tools covering website creation, analytics, and more. TechCrunch is the main source layer for now, and the rest should be read as a signal that is still widening. The useful angle sits in the effect on user behavior, revenue flow, or how platforms compete for attention on screen.

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What is happening now

Denk says Beehiiv already has thousands of users with podcasts hosted elsewhere, which is why it makes sense to bring the format in-house. Of course, the move signals Beehiiv’s continued efforts to turn its platform into an all-in-one platform for creators, challenging Patreon and Substack , both of which have long supported podcasts. The push into podcasting builds on the company’s recent launch of a suite of creator-focused tools covering website creation, analytics, and more. The main references behind this piece include TechCrunch.

Where the sources line up

TechCrunch is the main source layer for now, and the rest should be read as a signal that is still widening. One way Beehiiv is convincing creators to switch from rivals like Substack and Patreon is by not taking a cut of their revenue. Denk says creators keep 100% of what they earn, and the company does not take a share. By comparison, Substack takes a 10% cut of revenue from paid podcast subscriptions, while Patreon takes 8%. Denk says Beehiiv already has thousands of users with podcasts hosted elsewhere, which is why it makes sense to bring the format in-house.

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The details worth keeping

One way Beehiiv is convincing creators to switch from rivals like Substack and Patreon is by not taking a cut of their revenue. Denk says creators keep 100% of what they earn, and the company does not take a share. By comparison, Substack takes a 10% cut of revenue from paid podcast subscriptions, while Patreon takes 8%. Techcrunch event Disrupt 2026: The tech ecosystem, all in one room Your next round. Your next hire. Your next breakout opportunity. Find it at TechCrunch Disrupt 2026, where 10,000+ founders, investors, and tech leaders gather for three days of 250+ tactical sessions, powerful introductions, and market-defining innovation. Register now to save up to $400. Save up to $300 or 30% to TechCrunch Founder Summit 1,000+ founders and investors come together at TechCrunch Founder Summit 2026 for a full day focused on growth, execution, and real-world scaling. Learn from founders and investors who have shaped the industry. Connect with peers navigating similar growth stages. Walk away with tactics you can apply immediately Offer ends March 13. San Francisco, CA | October 13-15, 2026 REGISTER NOW Some of the podcasts joining Beehiiv at launch include Genshe with Avni Barman, 505 podcast with Brayden Figueroa and Kostas Garcia, The Rebooting with Brian Morrissey, Sweat Equity by Alex Garcia & Brian Blum, The Most Important Question from Dr. Katelyn Jetelina, Lunch with Jamie by Jamie Patricof, and more. The useful angle sits in the effect on user behavior, revenue flow, or how platforms compete for attention on screen.

Why this matters most

The signal is strong enough to deserve attention, but it still needs to be read as something developing rather than fully settled. With 1 source layers on the table, the part worth reading most closely is where firm facts meet the market's early reaction. Of course, the move signals Beehiiv’s continued efforts to turn its platform into an all-in-one platform for creators, challenging Patreon and Substack , both of which have long supported podcasts.

What to watch next

The real follow-up is whether the story turns into measurable user, creator, or revenue impact. Patrick Tech Media will keep checking rollout speed, user reaction, and how TechCrunch update the next pieces. In this pass, the story was distilled from 1 signals into 1 source references that are genuinely useful to readers.

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